Task

To create brand awareness/buzz for Berner Design in Southampton by implements a strategic marketing campaign targeting the specified market.

Target Market

18-30 year olds situated in Southampton mostly in the Universities with a cool hip image that’s symbolises individualism, self expression and extreme confidence.

Competitors

Analyse any competitors in Southampton that would be a direct threat to Berner Design. Understand their marketing strategies, marketing tools and promotional campaigns.

Social Media

Using social media to increase awareness of the brand around Southampton. Using Facebook and Twitter to communicate with the general public of updates, competitions, new designs and promotion purposes.

Contacting Universities in and around Southampton Facebook and Twitter pages to target a mass audience which is a strong demographic of the target market. These would also extended to continues working with the Universities in promotion of the brand through poster, flyers, stalls and various competitions.

Magazines

Analysing current ‘free’ magazines that are situated around Southampton relatively in ‘cool hip’ places such as casual bars, stores etc. (Vice magazine)

This would also consist of potential design campaigns as requested by members of the public such as Skateboard magazines, surfer magazines and tattoo magazines. To keep costs to a minimum an article is to be suggested to create a buzz/story and understanding of the brand.

Posters and Flyers

Posters and flyers again will be placed around the target market such as London Road, Skate board shops and most importantly Universities. The posters will be very basic image which is agreed on but needs to be finalised along with a unique strapline such as ‘wanted’ (for arrest) or a ‘Birthday theme’ again which needs to be confirmed. This also may include a back story to the image and continues story through out if needed. A subliminal message has been suggest which may be a direction that can be followed.

Stickers

Stickers will consist of the final confirmed image and nothing more and placed around Southampton to create the sense of ‘what’s this brand?’. This will also include on nights out with club promotions possibly.

Portraits

Portraits is another venture that Berner Design is part of but will venture towards once there is more understanding and awareness of the brand.

T-shirts/Shops

Currently T-shirts have been designed and are on sale, this will include further promotion on the website/Facebook/twitter and also Selling T-shirts in local stores where there is an interest. Tshirts can be customised to design to cater customers. This would also include discussing potential partnerships with Tattoo Shops which both have a unique individualism but a benefit to the client must be made aware.

Photo Shoots/Events

Photo shoots may potential be arranged for promotion of T shirts. A photo shoot for potential Portraits may also be possible within the future.